PR

I have worked as a PR Assistant on four campaigns for Lush Cosmetics. Lush give small direct action organizations a platform. I complied a database of media contacts, distributed press releases and called media outlets all in an attempt to generate press coverage for the following campaigns:

• Refugee Action
• Climate Rush
• Palm Oil
• Anti-Fox Hunting

With my help we managed to achieve the greatest level of press coverage Lush UK had ever achieved previously. The Anti-Fox Hunting campaign achieved coverage across main press: The Guardian, The Times, The Daily Mail and The Telegraph as well as a host of other local papers.

Here are some clippings from the Palm Oil campaign.