From Seed To Sapling

4 02 2010

Over the past few weeks at Uni we’ve split ourselves into 16 agency groups of 5 members each. We named ourselves Top Hat Advertising – our first pitch was for a live  project, briefed to us by Sowing SEEDS. Their budget was £25,000 and they wanted us to conceive of a 12 month schedule for promotional activity to raise awareness of their funding programme. This morning we received the feedback from our pitch.

From a long list of 16 agencies, we have been shortlisted along with 2 others. Sowing SEEDS look like they may implement some of our tactics, which makes for very exciting news, as two of the BIG executional ideas were conceived by myself. I’m now hoping we can negotiate a fee for our work.

I’ll be sure to keep updating the progress of this.


Pictorial Metaphor

2 02 2010

Last week at Uni we pitched to Sowing Seeds, a local funding program that helps to grow ideas. I wanted to develop a simple pictorial metaphor to convey the idea that Sowing Seeds ‘help to grow your ideas.’This quick mess about in fireworks illustrates my thoughts on articulating this. Other ideas I had:

  • A light buld at the centre of a flower.
  • A corn field of light bulbs.

A similar seminar task was set a few weeks ago to develop some new pictorial metaphors for Absolut Vodka. The following image is already in existance, but I had a mess around with the copy. I’d go with ‘ABBAsolut Vodka – Dancing Queen’ – Looking with nostalgia back to their association with the gay market.