Getting Dotty Over Spam.

3 02 2010

Working on the subject line for Lush’s Valentines E-mail taught me something. Dots are 1.3 points worth of evil according to this website.

We’re going to have a fun Love Calculator game up tomorrow, the newsletter will talk about this and direct customers to the website to play the game. The subject line I am working on is:
Lush + Me = L.O.V.E. Play Our Lush Love Calculator.

It seems putting  ‘.’ among the letters of ‘LOVE’ raises the likelihood that the mail will be filtered by e-mail clients. Well, who knew? I felt sure ‘+’ and ‘=’ would set off some e-mail alarms, but not so.

Interesting. So, what have we learnt? Dots are bad and the use of them could suck half of your e-mail list into the dotty black hole. See picture for clarification of point.

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Lush + Me = L.O.V.E.

2 02 2010
The following aren’t all my words, but here is my editorial for our Direct E-mail which goes out to all Lush Online customers on Thursday, complete with my cartoon face. Oh how I do hate Valentines day. Play the Doctor’s Love Calculator game from Thursday on the Lush Online website.

Valentine’s Fever could result in Sex In The Shower. Get ready for some hot diagnoses: the Love Doctor is in. Take a seat next Doctor Duffy Love and allow him to number crunch your crush. You know the score, two names and the Doctor’s love calculator decide the fate of your love match. Whether you’re sharing showers or scoring faces from old photos we’ve got something to see you through Valentines Day.

Lush + Me = L.O.V.E.